Most smokers don't even want to smoke. This article looks at ways of capitalizing on this desire to stop.
A growing volume of information suggests that even "passive" inhalation can be harmful to health - a complaint that non- smoking friends find much more potent a weapon than the old gripes about smoke smells in the window drapes.
But the truth is that most of these social sinners are ripe for conversion; we don't want to go on smoking. So what is stopping us from stopping?
At the most basic level, smoking is a habit. If you have been doing anything 10,20 or 40 times a day for many years, leaving off is going to feel strange.
Smoking is also a drug. Nicotine is so addictive that some heroin junkies have chosen a cigarette over heroin substitute when offers the choice.
Finally, there is the psychological element. People smoke for all sorts of reasons that have nothing to do with the pleasurable effects of the drug.
They smoke to relax, to stimulate themselves, to suppress anger, to handle stress and even to provide themselves with something to hide behind.